Public Awareness of Project Safe Neighborhoods in Memphis, Tennessee

David R. Forde, University of Memphis
Elisabeth Henderson, The University of Memphis
Richard Janikowski, The University of Memphis
See'Trail Mackey, The University of Memphis

ABSTRACT
Project Safe Neighborhoods (PSN) is a nationwide commitment to reduce gun crime in America. A critical component of the program is development of a communications strategy whereby offenders are made aware of the increased focus of law enforcement agencies on gun crimes. This paper examines public awareness of PSN in Memphis, Tennessee, using results from a telephone survey of the general public. It assesses public awareness of PSN as shown in a marketing blitz in newspapers, billboards, television and other media. Public opinion about neighborhood safety and fear of crime is also examined.

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Updated 05/20/2006