Impact of Cybercrime on Consumer Internet Behavior

Kenneth A. Saban, Duquesne University

The development of the Internet and World Wide Web has both positive and negative impact on consumer behavior. Besides altering the way consumers gather information, evaluate and select products, it has also ushered in a new wave of criminal activity called cybercrime. While the recent focus has been on the economic impact of cybercrime, little is known about its longer-term behavioral effects. This paper discusses the results of a survey of 146 consumers spammed on the Internet and the impact these victimizations had on later consumer behavior on the Internet. The paper demonstrates that the mildest form of cybercrime does impact Internet consumer behavior, which in turn erodes the attractiveness of the Internet as a viable marketing channel.

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Updated 05/20/2006