The internet provides a cost effective means of administering surveys to a large number of respondents. Early surveys relied on e-mail for survey delivery and response. This initial method of internet-survey offered advantages over traditional methods but had many limitations. Web-based surveys offer an attractive alternative to e-mail surveys while providing advantages over traditional survey methodology. Using several online surveys as examples, this paper discusses the process of developing and administering a web-based survey. Problems and potentials of this data collection method are discussed as internet-based surveys are compared to more traditional methods.
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