College Student Alcohol Use: A Social Learning Approach

George Higgins, Indiana University of Pennsylvania
Kathrine Johnson, Kentucky State University

ABSTRACT
The purpose of this research is to test Akers' Social Learning Theory, via a Historically Black College or University student's alcohol use use. A non-random sample of 180 students enrolled in introductory English courses was used. The research question is if differential association increases, if definitions become more neutralized and/or positive, if imitation increases, and if differential reinforcement (positive and/or negative) increases does illicit drug use among college students increase? Because a linear relationship is expected between the dependent variable (alcohol use use) and independent variable (key variables of social learning theory), Ordinary Least Squares regression analysis will be used.

(Return to Program Resources)

Updated 05/20/2006